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The Critical Relational Workings of Web Sites and Keywords Search Terms As I Recently Experienced

by Diane M. Hoffmann, ph.d.
Hoffmann-Rondeau Communications Inc.

In my encounters of questions that entrepreneurs new to the Internet business ask, there is one that is on top of the enthusiastic business mind: What is the relationship of keywords to the name of a web site, pages and content?

Well, I have an interesting story that I personally lived recently which relates to keywords relevance on web sites and web pages. Let me share it with you.

When I started one of my business web sites some years ago, I built it up quite well and it wasn't doing badly, but I didn't know that at that time. My husband used to tell all the time that the name was too long. Well, eventually I succumbed to his comments (although he is not in the Internet business) and started another web site to eventually pick up from the old.

After spending some time to search for an appropriate name for it, which I thought was not bad, I began to build it up. Little by little I started to neglect my original site, except for checking the email and web form performance every once in a while. And I did that decreasingly.

Years went by and I bypassed my perennial plan to cancel my old web site because each time it came up for renewal I had not yet transferred all the pages over to the new site.

So, recently, I started to take very close analysis of my traffic activities at my main web sites, transferring my data to an excel spreadsheet and comparing from month to month the page views, visits and visitors, referrers, keywords, etc.

One day I had the bright idea of doing the same with my old web site, just out of curiosity. I went to my traffic analysis area and started a spreadsheet in the same way I had done with the more recent web site. Low and behold, was I surprised!

That "old" web site was doing better than the newer one. Actually they were just about the same in page view numbers in spite of the neglect of the old site and with the better maintenance of the new one. Ok, admittedly the older site gets some brownie points for the longer time it's been around, apparently according to Google's complex consideration.

But, the thing that amazed me the most was the difference in keywords quality that searchers enter. The old web site's keywords were more relative to the theme of the site and the keyword names of the domain name and pages.

Comparing this to the newer web site, I had always been puzzled by the type of unrelated keywords it was getting, and much fewer. With the older site, I was getting a good list of appropriate categories, like: "how to build a web site", "I want to build a web site", how to make internet web site", etc.

And when I typed in those search terms into Google's search, my site was getting up on the first page! That's pretty good. Something that does not happen with my newer web site in the same industry category; no matter what keywords from the list that appears in my traffic analysis I enter, it does not get into the first page of Google's return results.

So, if you are new to this Internet business, the moral of the story is this. 1) Keywords are critically important. 2) I should have listened to my hosting service instructions when I did my second web site and researched my keywords-to-niche relationship more thoroughly -- as I had done for my first web site (never give up due diligence). 3) The idea is to relate the domain name and page names, and use these keywords also in the page content.

For example you can have your domain name as - then talk about home renovation on that home page. Then in your next page, use another relevant keywords to your niche, like or /renovation-contractor.html -- then talk about how to find a good contractor, mentioning the keyword a few times throughout your page content, etc...

Where do you get the keyword ideas? From Google's keyword tool which you can find on Google search. When you get to it, just enter the main name of the niche you are in and the Google tool will return a whole list of related keywords that you can use to build your site! /dmh

Diane M. Hoffmann is president of Hoffmann-Rondeau Communications, which offers ONline and OFFline business services and resources. She is the founder and creator of and author of several books, e-books and articles, including "Contextual Communication, Organization and Training". Diane has recently shifted her primary focus to helping entrepreneurs start and grow their own Internet business. Copyright(c)2009 Diane M. Hoffmann. You may reprint this article without any changes, making sure to include this bio.

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